How Digital Marketing is Important in India

 

      

Digital marketing is currently trending all over the world, and in many places, it has surpassed traditional marketing mediums. The credit goes to the widely available and reasonably priced internet. India is one of the countries experiencing an internet revolution and may be a great location for Digital Marketing to develop.

Simply said, digital marketing is the promotion of products, services, and brands through digital media such as search engines, social media sites, emails, and other forms of electronic media. SEO (search engine optimization), social media optimization, SEM (search engine marketing), email marketing, mobile marketing, content marketing, blog activities, and so on are all part of digital marketing.

1. Expanding internet user base

In recent years, the number of internet users in India has increased at an exponential rate. According to experts, this growth will continue for a few more years, and India may become the country with the most internet users. In such a setting, the value of digital marketing becomes even more apparent. Digital marketing is the most effective technique to contact millions of users via technical devices such as smartphones and PCs. Furthermore, a sizable portion of the country lives in rural areas. Companies are now investing more on online marketing channels in order to leave a footprint where offline channels could not.

2. In line with the government’s ‘Digital India’ initiative

The Indian government launched the 'Digital India' program a few years ago with the goal of transforming the country into a centre of digital knowledge and prosperity. Many operations that were formerly performed on paper have been moved online. Digital marketing fits nicely into this ecology, where the government encourages the rise of digital business methods. The government is also aware of the importance of digital marketing, since they use it to generate awareness about other programmes.

3. Affordable than traditional marketing

The most pressing cause for the faster-than-expected move from traditional to digital marketing is affordability. Running an ad campaign on any of the traditional channels, such as radio, television, and print media, takes a lot of planning and a lot of money. However, because the cost of an online marketing campaign is so low in comparison to traditional methods, these budgetary limits are erased through internet channels. Furthermore, digital marketing is the most measurable method of marketing. You may see your results in real time and see which marketing activities are working and which aren't.

4. Better suited for small businesses

The value of Digital Marketing for firms cannot be overstated, regardless of the market size. Small businesses and startups, on the other hand, stand to benefit the most from it. There are various reasons for this, the most obvious of which is financial. Small businesses stand to benefit greatly from digital marketing because it can significantly reduce expenditures. They can use the extra funds to improve the quality of their services, for example. Furthermore, the country is home to a number of fledgling businesses that are unable to compete with large corporations through traditional marketing channels. Everyone benefits from digital marketing because it levels the playing field.

5. Valuable skill in demand

Digital marketing is seen as a valuable ability for which recruiters are willing to pay a premium. Employees who are well-versed in digital marketing tactics are in high demand. Several institutes have sprung up across the country that offer a certification course in Digital Marketing. Some of the greatest universities in the country, including IITs and IIMs, have now recognized it as a valuable ability that students must learn.

6. Reaching global markets

Companies may now advertise their services not only in their local markets, but also internationally, thanks to Digital Marketing. Although it was previously possible to access global markets, the associated expenditures were significant and could deplete the resources of any firm. Many Indian IT firms and other enterprises have clients in the United States and other Western countries. They may now reach out to potential clients at a fraction of the expense by using web marketing.

 CONCLUSION

internet penetration and digital media consumption in India are expanding, digital marketing is an effective technique to persuade your target demographic into paying customers. If you own a business and require SEO, Digital Marketing, or WordPress development services, please contact us for more information.

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