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How Digital Marketing is Important in India

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         Digital marketing is currently trending all over the world, and in many places, it has surpassed traditional marketing mediums. The credit goes to the widely available and reasonably priced internet. India is one of the countries experiencing an internet revolution and may be a great location for Digital Marketing to develop. Simply said, digital marketing is the promotion of products, services, and brands through digital media such as search engines, social media sites, emails, and other forms of electronic media. SEO (search engine optimization), social media optimization, SEM (search engine marketing), email marketing, mobile marketing, content marketing, blog activities, and so on are all part of digital marketing. 1.  Expanding internet user base In recent years, the number of internet users in India has increased at an exponential rate. According to experts, this growth will continue for a few more years, and India may become the coun...

Why Do Companies Use Digital Marketing?

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The generation we live in today is a digital generation. A marketing tactic called "digital marketing" is used to advertise goods and services online. Therefore, it is straightforward to argue that we are advertising our items to people who use the internet. Based on the tools that the consumer uses, marketing has changed throughout history. If you go back in time, you can see that there were periods when consumers utilized radio, which led to the development of radio advertising and marketing. Next came the explosion of televisions, one of the most popular technologies in the world, which made it possible for businesses to advertise to a large audience on television. One of the most popular promotional methods for businesses even now is TV advertising. Since the Internet's growth, more customers have begun utilizing it, ushering in a new age of marketing that was first known as Internet marketing and is now known as Digital Marketing. Why do companies use Digital M...